Mastering Social Media Marketing – E-Learning Platform

About Course

Want to elevate your business and make it go viral? Discover the immense potential of social media with our all-inclusive course. Covering everything from Twitter and Facebook to blogging, automation, Google+, and content marketing, this course has it all.
Are you ready to become a trailblazer in today’s digital landscape? Learn how to leverage social media to grow your business, enhance your career, or build your organization’s presence.
Enroll in our comprehensive social media course with unlimited, lifetime access. Gain the skills you need to boost sales, attract new clients, and master every aspect of social media marketing.
With platforms like Twitter, Facebook, LinkedIn, YouTube, Pinterest, and Google+ offering vast audiences, this course shows you how to tap into these networks and expand your reach.
Our course will transform you from a beginner to a social media expert through a hands-on, practical learning experience. This is one of the most thorough online courses available, equipping you with the knowledge and skills to thrive in the fast-paced world of social media marketing.

Fundamentals of social media Conducting a social media audit for your organization Crafting an effective social media strategy Monitoring social media performance Content marketing strategies Mastering Facebook Effective use of Twitter The art of blogging Growing your presence on Instagram Creating engaging content on YouTube Streamlining efforts with social media automation Using social platforms for customer service Social media strategies for PR Our course will transform you from a beginner to a social media expert through a hands-on, practical learning experience. This is one of the most thorough online courses available, equipping you with the knowledge and skills to thrive in the fast-paced world of social media marketing.

Course Content

Introduction to this course & social media
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Introduction to the course!
What is Social Media and the broadening scope of Social Media
Free Getting Started Bonus Content

Starting with the basics – Beginners
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Your Social Media Strategy
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Getting started with the social networks
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The Social Media Audit
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History of Social Media
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Social Media Content Marketing
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Facebook – What you need to know
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Facebook: The Content Mix
Scheduling Posts
Creating Offers
Post review function
Moderation & age/country restrictions
Page Messaging
Call to Action Buttons
Insights & Analytics
Case study: Cadbury
Case study: Innocent Drinks
Case study: Air Asia

Twitter – What you need to know
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Twitter: The Content Mix
Privacy & Security
Following & Tweeting
Following Do’s and Don’ts
Notifications
Pinning Tweets
Basic Analytics
Case Study: Tommy Hilfiger
Case study: Bonobos
Case study: Oreo
Case study: Sammy’s
Case study: Cadbury

About Course

What Will You Learn?

Course Content

Introduction to this course & social media content

Introduction to the course!

What is Social Media and the broadening scope of Social Media

Free Getting Started Bonus Content

Starting with the basics – Beginners content

Your Social Media Strategy content

Choosing your channels

Introduction Social Strategy & the Social Journey

Vision & Goals

Final words on your Strategy

Strategy quiz

Getting started with the social networks content

Facebook: the quick start guide

Youtube: the quick start guide

Twitter: the quick start guide

Instagram: the quick start guide

Take action: Secure your assets

Getting started quiz

The Social Media Audit content

The Social Media Audit

History of Social Media content

The history of Social Media, then and now

Social Media Content Marketing content

An introduction to content marketing

The 5 Types of Content Marketing

Content Marketing Do’s and Dont’s

Content Planning

Content Marketing for Customer Services

Content Marketing for Recruitment

Content Planning Template

Case study: Red Bull

Facebook – What you need to know content

Facebook: The Content Mix

Scheduling Posts

Creating Offers

Post review function

Moderation & age/country restrictions

Page Messaging

Call to Action Buttons

Insights & Analytics

Case study: Cadbury

Case study: Innocent Drinks

Case study: Air Asia

Twitter – What you need to know content

Twitter: The Content Mix

Privacy & Security

Following & Tweeting

Following Do’s and Don’ts

Notifications

Pinning Tweets

Basic Analytics

Case Study: Tommy Hilfiger

Case study: Bonobos

Case study: Oreo

Case study: Sammy’s

Case study: Cadbury

Social media automation content

Introduction to automation

Engaging content – part 1

Engaging content – part 2

Guide: When to use Social Media Automation

Scheduling and multiple network posting

Why use Hootsuite?

Saved searches

Blogging – what you need to know content

Why blog and considerations

Which platform?

Creating a WordPress.com site/blog

Content and frequency

Optimisation

Winning with Blogging – Download

Workbooks, templates and downloads content

Guide to which social networks to use

Social Media Strategy Workbook

Draft Lesson

Social Media Playbook Template

Social media branding and image guidelines

Introduction to this course & social media
content

Starting with the basics – Beginners
content

Your Social Media Strategy
content

Getting started with the social networks
content

The Social Media Audit
content

History of Social Media
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Social Media Content Marketing
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Facebook – What you need to know
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Twitter – What you need to know
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Social media automation
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Blogging – what you need to know
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Workbooks, templates and downloads
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Additional case studies
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Get your certificate, badge and LinkedIn cert
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