The Ultimate Digital Marketing Course
About Course
Step into the ever-evolving world of digital marketing with our all-inclusive course, perfect for beginners and intermediates while packed with valuable insights even experienced marketers will appreciate. Whether you’re looking to master digital marketing, boost your business, or excel in the field, this course is your pathway to success.
Here’s what you’ll discover inside:
Marketing Strategy & Research: Learn how to create solid marketing plans, conduct competitor research, and navigate the digital landscape with confidence.
Website Creation with WordPress: Build stunning, functional websites using WordPress and top-tier plugins like Elementor and WooCommerce.
AI-Driven Marketing Tools: Unlock the power of ChatGPT and other AI tools, mastering prompt engineering to develop forward-thinking marketing strategies.
Psychology-Driven Marketing: Explore 21 cognitive biases and understand the psychological drivers behind consumer behavior to craft more persuasive, impactful campaigns.
Holistic Business Approach: Discover the 4 essential business energies—Practical, Action, Social, and Emotional—and integrate them into a comprehensive marketing strategy.
Throughout this course, you’ll actively apply these skills through hands-on exercises and real-world case studies. Plus, our unique AI-powered support system is here to guide you every step of the way.
What Will You Learn?
- Master advanced digital marketing planning strategies. Leverage ChatGPT and prompt engineering for marketing success. Build websites and online stores without coding skills. Apply psychological marketing tactics to boost engagement. Utilize AI for effective email marketing and advanced strategies. Write compelling copy that converts and drives sales. Boost traffic and improve SEO rankings. Create impactful social media marketing campaigns and ads. Gain expertise in Instagram, Facebook, YouTube, LinkedIn, and more. Learn Google Ads & Analytics for better marketing insights. Produce high-quality content for diverse marketing needs. Enhance design skills with Photoshop, Midjourney, and Dall-E. Develop a winning mindset for business growth and success.
Course Content
Introduction to Digital Marketing
content
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Student Workstation [IMPORTANT]
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Links you need
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What is digital marketing?
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4 steps of digital marketing
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The Marketing Fundamentals Quiz
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5 Tips to use the course better
Market Research & Analytics
content
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Market Research Intro
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Product Definition Structure
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[Practice] Product Definition
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Product Definition Logic
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Market Segmentation Beginner
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[Practice] Market Segmentation Beginner
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Market Segmentation Pro
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Competitor Analysis
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Market Validation – Creating Survey
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Survey Target Audience and Channels
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Activities for Market Validation
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Buyer Persona
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V-Search – Market Research Tool
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Market Research Practice Test
ChatGPT fundamentals
content
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Intro to ChatGPT
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Use cases
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Setup & tour
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Prompt basics
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GPT token limit
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GPT Settings and features
ChatGPT Prompt Engineering
content
Website Creation – WordPress (Beginner)
content
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Introduction to WP Beginner
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The Goal
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Website Domain
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Website Host
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EasyWP – WordPress Hosting FREE
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LocalWP – WordPress Hosting FREE
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WordPress Tour
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WordPress Theme
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Theme Starter Kit
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[Practice] WordPress Theme
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The Big Step
Website Creation – WordPress (Intermediate)
content
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Introduction to WP Intermediate
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Site Identity
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Logo & Favicon
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Header & Footer
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Page Builder
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Elementor
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Container
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Container Settings: Layout, Style, Advanced
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Basic Elements
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Content, Style, Advanced
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Margin & Padding
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Color Palette
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Prompt for Business Colors
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[Practice] Edit Header
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Royal Elementor Elements
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Secondary Header
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Sales Banner
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Menu & Mega Menue
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Footer
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Create products
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Product Archive & Single
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Home Page Intro
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[Prompt] For Intro section of homepage
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[Practice] Complete Home Page
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The Good Future
Website Creation – WordPress (Advanced)
content
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Introduction to WordPress Advanced
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HTML Basics
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Inspect Tool
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HTML Style / CSS
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Inspect Style
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Class & Id
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Jump to Section
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Search Mindset
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Elementor Grid Container
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Design inspiration
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Design resources
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Introduction to Canva
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Canva editor
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Canva practice
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Assignment – Clickfunnels (1)
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Assignment – Clickfunnels (2)
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Assignment – Clickfunnels (3)
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Override
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Assignment – Shopify (1)
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Assignment – Shopify (2)
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Plugin analyzation
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Essential plugins
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Duplicate page
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Wp-Optimize
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Autoptimize
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WooCommerce
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WooCommerce settings
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Add product
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Create store
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WooCommerce customization
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Ultimate members
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UM settings
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Slider revolution 6
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WPforms intro
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WPforms – Creating forms
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Mailster
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Campaigns
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Forms
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Lists
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Setting SMTP
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Google analytics
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SSL certificate
Business advice
content
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Passive income – side note on business
Website optimization
content
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Introduction
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Optimization fundamentals
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Travel agencies
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Restaurant
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Dentists
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Typography
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VIP student website optimization
Marketing Cognitive Biases
content
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Introduction to Cognitive Biases
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The List & Lollapalooza Tendency
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Scarcity – Part1
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Scarcity – Part2
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Reward & Punishment Tendency
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Liking/Loving Tendency & Disliking/Hating Tendency
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Contrast Misreaction Tewndency
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Reciprocation Tendency
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Inconsistency-Avoidance Tendency
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Exercise – A woman from Poland